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Brand Identity Design for Legacy Life Project
Rayvn Design Logo
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Branding that elevates your professional service firm to the next level.

We are an award-winning design & brand identity agency based in Toronto that specializes in rebranding and elevating the image of professional service firms, to attract new clients and stand out in a competitive market.

Our clients are b2b advisory firms and professional service organizations that have turned a corner, and need to communicate their new vision to the world.

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What is your
Defining Moment?

A Defining Moment is a significant event in your business, that will have a lasting impact on your company's reputation.

 

Perhaps you feel that your current branding is no longer effective or resonating in the marketplace, We can help rejuvenate your brand and bring it back to prominence.

 

Or perhaps your organization is undergoing a major directional change such as a merger, acquisition, crisis, or new leadership, Maybe you are trying to reach a new audience with a new product or service.

 

The point is, many see these moments as hurdles. But we see them as opportunities to enhance and strengthen your brand. Our goal is to help you navigate these defining moments and create long-term value for your business.

How can we help your business

Our Services
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Branding & Design work

Our Work

Have you experienced any of the following?

You're an expert in your field who has been working for 10+ years at a company, and now decided to start your own professional service firm. But you have no idea how to set up your online presence and attract your ideal clients.

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You've worked with freelance designers, or design agencies in the past, who have failed to deliver on your company's vision, of how you want your business to be portrayed.

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You have a website that is up and running, and is generating traffic, but the visitors are not converting into buying customers. You wonder why your competitors are winning online, while you are not.

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The good news is that we can help you with all of the above!

How much help we provide depends on how much you're willing to invest in your brand. You have 3 options:

1
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DIY

(Do It Yourself)

Cost: FREE


Download our free e-book, "How To Brand & Sell Your Expertise online"

2
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DWY

(Do It With You)

Cost: US $9,950

  • Brand Discovery

  • Brand Strategy

  • Logo Design (3 options)

  • Color Palette

  • Font Family

  • Design Systems (4 mockups)

  • Brand Identity Guide

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DFY

(Do It For You)

Cost: US $16K to $60K

  • Everything in the DWY

  • Website Design

  • Website Development

  • Social Media Templates

  • Corporate Stationary

  • Other Branding & Marketing Collaterals

Awards & accolades we've won

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What We Do:

  • Positioning + Brand Strategy

  • Logo + Brand Identity Design

  • Website Design + Development

  • Social Media Identity Design

Who We Do It For:

  • Knowledge-based businesses: 
    Branding for Law Firms, Architectural Firms, Financial Planning & Advisory Firms, Real-Estate Investment Firms, IT Consulting Firms, Trade Organizations, Health & Wellness, Business Authors & Experts, Creative Agencies & Design Studios.
     

  • Premium hospitality businesses:
    Branding for high-end restaurants, boutique hotels, luxury resorts, condos &  real-estate properties.

How We Do It:

  1. Schedule a 15 Minute Zoom Call
    We’ll get to know each other, learn a bit about your business goals, and provide a ballpark estimate of costs to achieve them. Schedule a call.

     

  2. Review the plan
    We’ll provide a branding & design plan detailing costs and processes from strategy to execution, tailored to your company’s needs.

     

  3. Execute & Launch
    We’ll put the plan into action and give you the support you need to achieve your business’s growth goals!

What We Don't Do:

  • Outbound Digital Marketing
    We don't do paid Facebook Ads or Google Ads

  • Packaging Design
    We don't do branding for businesses that sell physical products

  • App Design
    We don't do UI / UX for native mobile apps

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Our clients have nothing but good things to say about our services ...

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Sally Hogshead
New York Times bestselling author, Hall of Fame Speaker, CEO & Founder of 'How to Fascinate'.

"First, I’ll share a confession… After a decade as an advertising creative director leading some of the world’s coolest brands, I’m hard to impress. I've worked with numerous designers & branding experts in the past who failed to deliver what they promised. Yet working with Denny and the Rayvn team has been an absolute delight. Denny is an attentive listener, fiercely responsive, and savvy with fickle digital marketing trends. Our teams worked closely to transform ideas into a gorgeous portfolio of images and digital content, for social media and presentations. We're thrilled with the results!”

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Via Dulay
Senior Manager, Communications
Spirits Canada

"Spirits Canada is a 75 year old national trade organization that represents the interests of the distilled spirits industry across Canada. We were looking for a local, small & nimble design agency that could modernize our brand identity and website in order to appeal to a more discerning audience. Rayvn Design fit the bill. We had immediate access to the two co-founders, who we were communicating with us on a weekly basis, and their team was also very accommodating and flexible to our requests. We are impressed with their process, and the final outcome of our new brand identity and website design. We look forward to a great working relationship in the years to come." 

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Peter Thoma
Founder & President,
urbanMetrics Inc.

"We were very impressed with the hands-on support from Denny, Mary, and the Rayvn Team. During our initial call, they offered a fresh approach supported by a clear proposal and timeline. During the brand discovery session, they took the time to listen all the 5 partners perspectives, understand our goals and challenges, and review the competitive landscape of our industry. They delivered exactly what we wanted - they modernized our company brand, sharpened our messaging, and better positioned our services towards our clients." 

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Jim Hobart
Founder,
Legacy Life Project

"I’m extremely happy with the rebrand of Legacy Life Project.  I liked Rayvn's communication style and professional approach. They told us what they would do, and then they did it. They listened to our ideas and concerns, and implemented changes as needed, while still guiding and adding value at each step. This was the best investment to my brand that I’ve ever made."

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Sarah Carlson
Financial Advisor,
Love Money Journal,

“I previously tried to work with local branding consulting firms, but found their processes to be immature. There was also a lack of follow-through on their deliverables. Denny & the Rayvn team were systematic and thoughtful, and exceeded my expectations when it came to delivery. They listened, took my feedback, did their research and help me create something special. They added their own creative spin on ideas & concepts that I had built, and improved every part of my brand. It has been a wonderful experience in creativity & professionalism".

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Clive Sequeira
Founder & CEOm
Centric Solutions Inc.
IT Firm.

"I didn't know what my business's unique positioning was, till after I met with Denny & the Rayvn team. They really helped me hyper-target who I was going after. Once we were done with the Discovery & Strategy Package, it gave me complete clarity & confidence to go ahead with the design & implementation phase of the project. They were extremely professional,  and created a brand for my business that fit me, my company culture, and my vision like a glove. I highly recommend them for any consulting firm who is starting out, and looking for a top branding agency to scale up their business and play in the big leagues."

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Ed Normand
Founder & Senior Attorney,
Normand PLLC. Law Firm

"Denny & his Rayvns have a way of understanding and evolving the vision you have in mind and show you something that completely exceeds your expectations. They have made us feel as good as we want to look! What started out as a website design project turned into a full branding exercise simply because it was easy to trust their collective strategy and direction. Our new brand is bold & timeless, and will serve us well in years to come. I highly recommend them”

Clien Testimonials

Our Services

Where Strategy & Creativity Comes Together

BRAND CONSULTING

DESIGN

STRATEGIC MARKETING

  • Copywriting

  • Content Strategy & Creation

  • Social Media Planning & Design

  • Digital & Print Ad Creation

  • 2D Motion Graphics & Video Animation

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Step 1:

Discovery

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This is a 2 hour deep-dive interview where we will get to know everything about your business - where you are, where you've been, and where you want to go. We will ask you a series of questions where we will get to know all about your customers, your competitors, your industry niche, and your long term goals for your business. 

Want to work with our Toronto branding agency?

Here's our branding & design process ...

Done With You

Step 2:

Direction

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Our branding firm will take a week to go through all the material that we've gathered in Step 1. We will do our own research,  and validate our findings. We will then get back to you with a brand strategy to attain your business goals. This direction will include a unique brand positioning for your business, 3 taglines,  3 look and feel mood-board options, and voice & tone that your business needs to communicate to appeal to your ideal audience. 

Step 3:

Design

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Once you pick a mood board direction, we will create 3 logo design options that appeal to your ideal audience. On finalizing the logo, we will put together a brand guide, that shows the logo variations, primary & secondary typeface, color palette, and how the brand manifests as a website header. All digital assets will then be delivered as open source Ai files.

COST FOR THE ABOVE 3 STEPS:

US $9,950

TIMELINE: 5 Weeks

Please Note: This is our branding firm’s minimum cost of engagement. If you are looking for additional deliverables, below are 3 design packages we offer, and this cost will be deducted from the below amounts.

Click Here to see how the process worked for one of our clients.

Done For You

If you like our thinking, then you can hire us to execute it into a fully manifested design. We have 3 tiers of design packages you can choose from:

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Silver Package

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US $16,000

FOR CLIENTS WHO NEED THE FUNDAMENTALS.

Includes:

  • Brand Discovery + Strategy

  • Logo Design (3 Options)

  • Design System + Brand Guide

  • Simple website design & development (see example 1. See example 2)

  • Branded social media templates & content strategy

  • Messaging, Lead-Magnet & Marketing Funnel

TIMELINE: 9 Weeks

Gold Package

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US $30,000

FOR CLIENTS WITH AGGRESSIVE BUSINESS OBJECTIVES.

Includes:
 

  • Brand Discovery + Strategy

  • Logo Design (3 Options)

  • Design System + Brand Guide

  • Full website design & development (home + 7 internal pages. See example)

  • Branded social media templates & content strategy

  • Messaging, Lead-Magnet & Marketing Funnel

  • Corporate Stationary
     

This is our most popular branding package, because it fulfills the need of most professional service firms.

TIMELINE: 16 Weeks

Platinum Package

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US $60,000

FOR CLIENTS WHO WANT TO PLAY IN THE BIG LEAGUES

This is  the ultra-deluxe package, which is a level jump like no other. A complete rebrand with strategy and execution with bells and lots of whistles.

May include a high-end photo shoot, explainer video, signage & environmental graphics, a much larger website, and/or a marketing campaign that will set you up for success moving forward. This is only for those looking to play in the Big Leagues, completely conceptualized and creative directed and implemented by our team. 

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We are a minority-owned design agency, composing of designers, developers, and social media mavens. We pride ourselves on being able to distil complex problems into simple & logical solutions. Solutions that separate our clients from their competition. Solutions that engage and inspire the customer. Solutions that cannot be ignored.

About Us
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Meet the Creative Director & Co-Founder

Hi, I’m Denny Kurien, and I co-founded Rayvn Design with my wife back in 2018 with the purpose of helping small businesses with big ideas succeed.

 

I’ve worked in the visual communication industry for close to 20 years. During that time, I've worked with large iconic brands like Coca-Cola, Sony, Marriott, and Molson-Coors. Yet to this day, I get the most pleasure from empowering small business owners to create extraordinary brands, that attract high paying clients. I believe that all small businesses can achieve mighty things when they have the courage to be brave and stand out,

I'm an active member of the RGD (Registered Graphic Designers Association), and have taught graphic design at Humber College.

Follow me, on social media:
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Take our Brand Personality Quiz

Every brand has a personality on how it should look, act, and sound like in order to appeal to it's ideal customers. Take the first step towards improving your brand appeal and brand equity by discovering your brand's personality.

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