Brand Identity Design
MagnaLens is a patented eye and ear protection gear with a unique magnetic connection system that eliminates the discomfort associated with traditional safety gear. Their current audience are shooting range enthusiasts, but they are looking to expand
into other professional sectors like construction and aviation. They sought to improve their brand identity, aligning it with their premium-quality product and establishing themselves as a leader in the safety gear industry.
Recognizing MagnaLens as a Rebel brand striving for innovation and comfort, we crafted a bold identity. A black and orange palette, strong typography, and rugged product photography conveyed strength and durability. From packaging to the website, our design emphasized innovation, comfort, and unwavering safety commitment.
Stephen Massimi. MD
"I was most impressed with the skill and judgement of the Rayvn team, as well as their professionalism and top-notch communication. They put significant effort into really understanding our brand to help refine our brand identity. The Rayvn team maintained a high standard of service and delivered premium quality work."