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Sally Hogshead


Author & keynote speaker


Orlando, Florida

Our Role:

  • Brand Discovery

  • Brand Strategy

  • Brand Identity Design

  • Website Design & Development

  • Social Media Content Creation


The Challenge:

Sally Hogshead is a NY Times bestselling author, Hall of Fame® Speaker, as well as Founder & CEO of How to Fascinate - a personal branding assessment test. She came to us to revamp her brand, as well as add that element of 'fascination' into her website, social media, and on-stage / television presence.

The Solution:

Using a combination of black & gold, typography, stylish photography, and a dash of the "unexpected", we were able to create a premium & innovative brand, that showcased her colorful personality, her on-stage presence, and her life mantra: Different is better than better. We used pops of color that referenced her How To Fascinate brand, and made sure that her audience would constantly be surprised and delighted when they interacted with her dynamic website, and social media content

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Sally Hogshead
New York Times bestselling author, Hall of Fame Speaker, CEO & Founder of How to Fascinate.

"First, I’ll share a confession… After a decade as an advertising creative director leading some of the world’s coolest brands, I’m hard to impress. I've worked with numerous designers & branding experts in the past who failed to deliver what they promised. Yet working with Denny and the Rayvn team has been an absolute delight. Denny is an attentive listener, fiercely responsive, and savvy with fickle digital marketing trends. Our teams worked closely to transform ideas into a gorgeous portfolio of images and digital content, for social media and presentations. We're thrilled with the results!”

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