How to Build a Personal Brand in 2022
Updated: May 4
Your personal brand is a representation of you that others are presented with when they look for you online, be it through video, social media content, as well as the image that you choose to project in face-to-face interactions. In this article, we will cover:
What is a personal brand?
In a nut-shell, a personal brand is built around YOU. If people know you well, that means, your personal brand is strong.
Why Do You Need Your Own Personal Brand?
Personal branding allows you to manage your personal image and reputation in the digital world. It's important to develop a personal brand that is authentic, believable and interesting to others.
How to Build Your Personal Brand's Online Presence and Stand Out From the Competition?
There are many ways to build your online presence and stand out from the competition. One of them is to use social media marketing to promote your business and your expertise. At Rayvn Design, we follow a particular mantra:
Marketing that teaches, does way better than marketing that sells.
Whenever you post on "social media", be sure to emphasis the "social" aspect of it, as opposed to just the "MEdia" .. ie. stop talking about yourself, and post content that your followers would actually be interested in, and teach them something that they didn't know. This is how you establish your online authority and expertise. Once they like your content, they will learn to trust you. Once they trust you, they will do business with you.
How to Present Your Personal Brand Professionally on Social Media
People who are using social media for business purposes need to be aware of their personal brand and how it is being perceived. If you want to be successful in the world of social media, you need to present yourself professionally.
We cannot stress enough the importance of having a professional profile on all your social media platforms. It is important that your profile pictures are clear, well lit and show only your face.
Your bio should include a brief description about what you do as well as links to your website or blog so that people can learn more about you if they want to.
The most important thing is to have a professional presence online. It will help with making connections with potential clients and expanding your network.
Social media tips for business owners:
Create a company page on Instagram, Facebook, YouTube and LinkedIn, and post updates regularly.
Post about Your Services: Allow your clients to get familiar with your products / services, and sell without “selling”
Post about Your Clients: Build trust by helping your clients, before they even become your clients
Post about Your Industry: Your best opportunity to out-teach your competition and establish your authority
Post about Personal / Your Team: Help your audience know and like you more.
Promote your content on other social media platforms like Twitter, Pinterest, Reddit etc.
Participate in networking groups and industry events to increase your online reach.
Personal Brand Case-Study: Sally Hogshead
Sally Hogshead is a New York Times bestselling author, Hall of Fame Speaker, #1 Brand Guru, as well as the CEO & Founder of How To Fascinate.
She came to us to revamp her personal brand, as well as add that element of 'fascination' into her website, social media, and on-stage / television presence.
Using a combination of black & gold, typography, stylish photography, and a dash of the "unexpected", we were able to create a premium & innovative brand, that showcased her colorful personality, her on-stage presence, and her life mantra: Different is better than better. We used pops of color that referenced her How To Fascinate brand, and made sure that her audience would constantly be surprised and delighted when they interacted with her dynamic website, and social media content.
People who are using social media for business purposes need to be aware of their personal brand and how it is being perceived. If you want to be successful in the world of social media & business, you need to present yourself professionally. The best way to build your personal brand is to have a strong online presence. You need to be on all the social media platforms that your customers are active in, and create content that is relevant and engaging to them.
Want us to help you build your personal brand?
Hi, I'm Denny Kurien. I'm the Creative Director & Co-Founder of Toronto branding studio, Rayvn Design. We build personal brands for subject-matter experts, so they can turn expertise into profit, and attract high paying clients.
My goal through my blog is to clarify and simplify the elusive idea of "branding," and share practical tips and tangible steps to help businesses find their unique brand voice, and help them attract their ideal clients.
Our strength has always been in working directly with the founders of startups and small businesses, in helping them materialize their vision for their premium brand.
Our clients include:
If you want to elevate your service-based business, attract high-paying clients, and create a waitlist worthy brand experience, then check out our prices, and if we are within your budget — then book a 15 minute consultation with us to see if we are a good fit to work together.