Brand Identity Design
ObeyYourBody, a prominent skincare brand, faced a challenge in a rapidly evolving beauty industry. While their products were high-quality and effective, they needed to differentiate themselves in a crowded market and resonate with an increasingly diverse and discerning customer base. The challenge was to redefine their brand identity and messaging to connect with a wide range of individuals, regardless of age, gender, or background.
ObeyYourBody embarked on a transformative journey to create a new brand narrative that would set them apart and celebrate diversity. We developed the narrative, "Skin Care For All," which would be the cornerstone of their brand identity. This narrative represented their commitment to inclusivity, empowerment, and accessibility in the world of skincare. We utilized striking and inclusive visuals that emphasize diversity and authenticity, while celebrating individual beauty with all it’s imperfections.