Centric Solutions - an IT project management consulting firm based in Toronto. The owner, Clive Sequeira wanted to build a bold, modern, and confident brand that would be positioned as a more trustworthy alternative to the Big 4 consulting firms.
During our Brand Discovery & Strategy session, we realized that Clive (having worked at some of the Big 4 firms) had a unique advantage of knowing some of their "dirty secrets". And that was that these big consulting firms like Deloitte, PWC, EY, and KPMG - would have hidden agendas, and they would often align their business strategy to meet their bottom line, and not necessarily what’s best for their client.
We positioned Centric Solutions, as the 3rd party independent consultant who would be brought in to project manage the project managers at these big firms and keep them honest. Using vibrant colour combinations of reflex blue, and vermillion red - we created a vibrant brand that was provocative, and showed that his firm means business.
"I didn't know what my business's unique positioning was, till after I met with Denny & the Rayvn team. They really helped me hyper-target who I was going after. Once we were done with the Discovery & Strategy Package, it gave me complete clarity & confidence to go ahead with the design & implementation phase of the project. They were extremely professional, and created a brand for my business that fit me, my company culture, and my vision like a glove. I highly recommend them for any consulting firm who is starting out, or looking to scale up their business and play in the big leagues."