The Challenge:

Elmvale Distilled Spirits, a craft distillery nestled in the heart of Ontario, Canada, wanted to establish a premium brand identity for their range of spirits. They needed a cohesive visual and narrative identity that would capture the essence of their unique location, craftsmanship, and innovation. Elmvale Distilled Spirits aimed to appeal to a discerning audience who appreciated exceptional quality, exclusivity, and a touch of magic.

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The Solution:

We crafted a brand identity for Elmvale Distilled Spirits that seamlessly intertwined tradition, innovation, and the allure of the pristine Alliston Aquifer (the cleanest water on earth, from which the spirits are made from). Emphasizing the core product and harnessing the magic of the water source, we positioned the brand as a premium, exclusive offering. Leveraging the Creator archetype, we instilled a daring, inspirational brand voice. The design elements merged premium whisky aesthetics with the mystical allure of alchemy. The logo, packaging, and marketing tagline all invited consumers to savor the enchantment within each bottle.