The Challenge:

The Battle Bunker is a military inspired obstacle fitness coarse in California that pits athletes against each other. The founder, Austen Alexander, a navy veteran himself, came to us to do a brand identity design refresh, because he felt his current brand was faltering, and he needed a more cohesive look to bring it back into the limelight, The new brand launch would happen in October 2022 as they host their first flagship completion at the Chula Vista Elite Athlete Training Center - Home of Team USA sports, Olympic athletes, and Paralympic athletes.

​

The Solution:

We discovered that Battle Bunker possessed 'The Hero' Brand Archetype - a brand that's motivated to prove it's worth. Their target audience were weekend warriors who wanted to prove their mettle and become better versions of themselves. Inspired by military motifs, we created a new brand identity with a very restraint color palette of black, white, and olive green. Using bold & motivating messaging like "Bring Out The Warrior In You" accentuated by equally bold typography, we were able to give the brand the energy it needed to rejuvenate itself.