Kuwait, Bahrain, Jordan
Brand Identity Design
Digital & Social Media Marketing Collaterals
Futuretec, a prominent IT firm in the Middle East, wanted to update their brand to match their new direction. They aimed to show their expertise in cloud solutions and cyber-security services in the GCC countries, while avoiding the usual cold and clichéd look of tech companies. They wanted a fresh image that highlighted the human side of their innovations, moving away from generic "Minority Report" visuals.
We embraced Futuretec's challenge by revamping their brand to reflect their vision and values. Our solution focused on portraying them as a modern and people-focused IT company. We used vibrant colors, powerful photos of their team, and a strong narrative to create an identity that stands out. This approach highlighted the people driving their technology, making Futuretec a confident and customer-centered firm ready for success in the dynamic Middle Eastern market.