The Challenge:

SportsBuy is an outdoor adventure gear & sporting goods retailer. They came to us to do a brand identity design refresh, that would appeal to their target demographic of young & affluent urban dwellers, to get out of their comfort zone and seek out their own adventure in the great outdoors.

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The Solution:

We discovered that SportsBuy had a knack for selling "unconventional" sporting equipment (like the Manta 5 - a Hydrofoil Bike you can ride on water). This was something new and exciting, that would appeal to their target demographic, who were feeling stuck in a rat race of their corporate 9 to 5 jobs.

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We came up with the tagline, "Escape Boredom" to encourage urban dwellers to seek out the new and unknown - and experience a more adventurous & adrenaline filled life. Using eye-catching colours of orange & blue, and a contemporary typeface - we positioned SportsBuy as an unconventional sporting goods retailer that would help their customers seek out their own adventure.