Brand Identity Design
Website Design & Development
Digital Marketing Collaterals
Vigilant, a respected player in the cloud transformation industry, faced the challenge of redefining its brand strategy and identity in a highly competitive market. With a focus on Oracle applications, a commitment to quality, and a dedication to exceptional customer service, Vigilant had all the elements of a successful brand. However, the challenge was to communicate this effectively to large-scale enterprises who would hire them for their services. They also wanted to enhance differentiation from competitors, and reposition the brand for future growth.
We dug deep into Vigilant's history, values, and how they were seen in the market by interviewing their existing clients, and leadership team. We created a new brand positioning that highlighted their their responsiveness, technical skill, and easy collaboration. A new high impact logo, along with a contemporary typeface, bespoke photography, and a rich blue color palette conveyed trust and innovation. From their website messaging to their content strategy, we made sure it relayed wisdom and expertise in technology, while also taking a dominant and influential role in the tech industry. Their products and services reflect both knowledge and control.