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Michigan, USA

Our Role:

  • Brand Discovery

  • Brand Strategy

  • Brand Identity Design

  • Website Design & Development

  • Digital Marketing Collaterals

The Challenge:

Vigilant, a respected player in the cloud transformation industry, faced the challenge of redefining its brand strategy and identity in a highly competitive market. With a focus on Oracle applications, a commitment to quality, and a dedication to exceptional customer service, Vigilant had all the elements of a successful brand. However, the challenge was to communicate this effectively to large-scale enterprises who would hire them for their services. They also wanted to enhance differentiation from competitors, and reposition the brand for future growth.

The Solution:

We dug deep into Vigilant's history, values, and how they were seen in the market by interviewing their existing clients, and leadership team. We created a new brand positioning that highlighted their their responsiveness, technical skill, and easy collaboration. A new high impact logo, along with a contemporary typeface, bespoke photography, and a rich blue color palette conveyed trust and innovation. From their website messaging to their content strategy, we made sure it relayed wisdom and expertise in technology, while also taking a dominant and influential role in the tech industry. Their products and services reflect both knowledge and control. 

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