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Love Money Journal




Spokane, Washington

Our Role:

  • Brand Discovery

  • Brand Strategy

  • Brand Identity Design

  • Website Design & Development

  • Social Media Content Creation


The Challenge:

Love Money Journal is the the personal brand of Sarah Carlson, a Financial Planning & Wealth Management Advisor based out of Spokane, Washington. She came to us to help her create a personal brand & build an online community using Instagram, that educates & empowers women entrepreneurs to live their
financial wholeness.

The Solution:

Her target audience were women between the ages of 35 to 50+. Sarah herself being an alumni of Yale University (thus, the use of Blue in her brand) has very high standards, and have gone through her set of personal challenges. We created a personal brand that was relatable to her audience, and challenged them to think in a completely different way. Through her lead magnet (a free downloadable e-book on personal financial planning) we were able to generate warm leads for her consultation business. 

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Sarah Carlson
Financial Advisor,
Love Money Journal,
Read Full-Review on

“I previously tried to work with local design agencies, but found their processes to be immature. There was also a lack of follow-through on their deliverables. Denny & the Rayvn team were systematic and thoughtful, and exceeded my expectations when it came to delivery. They listened, took my feedback, did their research and help me create something special. They added their own creative spin on ideas & concepts that I had built, and improved every part of my brand. It has been a wonderful experience in creativity & professionalism".

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