Dr. Peyo is a cosmetic orthodontist based in Spain. He wanted us to create his personal brand, that would position him as a premiere specialist in providing Invisalign treatment, and lip augmentations. He wanted to create a brand that would appeal to celebrities and socialites that cared deeply about aesthetics.
During the brand strategy phase, we discovered that his primary archetype was that of "The Magician" (a brand that seeks knowledge & transformation). Just like the profession of an orthodontist – it not only aesthetically transforms one’s jawline from crooked to straight, but it also transforms that person from feeling insecure to feeling confident. His secondary archetype was that of "The Ruler" (a brand that is driven by power, status control – just like it’s customer base).
The black and gold pairing in his brand identity gives it a very elegant & premium look and feel, meant to attract the crème de la crème of society. His social media content will be used to educate his followers, as well as build his online authority & reputation as a premiere cosmetic orthodontist.