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The Leader, The Powerful, The Role Model
The Ruler brand archetype is driven by its strong power and control. Ruler brands are known for speaking authoritatively and often spreading the idea that they are the leaders in their field. They are the headteacher, the monarch, the boss and the President, top banana and infused with a sense of wealth and success. Seen as ‘masculine’, rulers will be solid and polished to their consumers.
To create a prosperous, successful community
To exercise power
Chaos and being overthrown
Kingpin, Powerbroker, Conductor
Movie character that embodies 'The Ruler'
Marlon Brando in "The Godfather"
Other Ruler Brands:
Making order out of chaos, they will use power to create positive outcomes, however, they must be careful about dominating others or becoming overly hierarchical or political.
Ruler brands will promise Power
A ruler brand would suffer if they were ever to be perceived as weak.. With the Ruler's core talents being leadership and responsibility, they gain a lot of trust and loyalty from consumers.