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BUILD A PREMIUM BRAND THAT TURNS YOUR EXPERTISE INTO PROFIT.

We will map out your entire brand from start to finish, that will attract high-paying clients.

STEP 1:

Watch this video 

STEP 2

Schedule a 15 minute consultation with me below ...

In this 15 minute consultation, I'd like to understand a bit more about your business, your objectives, and clear up whatever questions you may have with regards to our branding & design services. We can then see if we are a good fit to work together. Please pick a time that is convenient for you.

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The Ruler

The Leader, The Powerful, The Role Model

The Ruler brand archetype is driven by its strong power and control. Ruler brands are known for speaking authoritatively and often spreading the idea that they are the leaders in their field. They are the headteacher, the monarch, the boss and the President, top banana and infused with a sense of wealth and success. Seen as ‘masculine’, rulers will be solid and polished to their consumers.

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Goal

To create a prosperous, successful community

Strategy

To exercise power

Greatest Fear

Chaos and being overthrown

Personalities

Kingpin, Powerbroker, Conductor

Movie character that embodies 'The Ruler' 

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Marlon Brando in "The Godfather"

Other Ruler Brands:

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Making order out of chaos, they will use power to create positive outcomes, however, they must be careful about dominating others or becoming overly hierarchical or political.

Ruler brands will promise Power

 

A ruler brand would suffer if they were ever to be perceived as weak.. With the Ruler's core talents being leadership and responsibility, they gain a lot of trust and loyalty from consumers.

A brand we helped refresh that had The Ruler Archetype

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Want to know how to apply this personality to your business's brand?

DOWNLOAD OUR FREE E-BOOK

In 50 pages we will share with you our exact method that we use to brand all our professional service clients.

Find out about other Archetypes

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The Hero

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The Innocent

02Caregiver.png

The Caregiver

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The Magician

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The Creator

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The Friend

04Explorer.png

The Explorer

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The Ruler

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