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BUILD A PREMIUM BRAND THAT TURNS YOUR EXPERTISE INTO PROFIT.

We will map out your entire brand from start to finish, that will attract high-paying clients.

STEP 1:

Watch this video 

STEP 2

Schedule a 15 minute consultation with me below ...

In this 15 minute consultation, I'd like to understand a bit more about your business, your objectives, and clear up whatever questions you may have with regards to our branding & design services. We can then see if we are a good fit to work together. Please pick a time that is convenient for you.

Rayvn Design Logo

The Friend

The Side-Kick, The Realist, The Everyman

Brands in the Friend archetype aim to be on the same level as the consumer, treating them as equals and expressing traits of unpretentiousness and humbleness in their brand.

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Goal

To belong

Strategy

Be down-to-earth and develop solid virtues

Greatest Fear

To be left out or stand out from the crowd

Personalities

Realist, Democrat, Comrade

Movie character that embodies 'The Friend' 

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Will smith in "The Pursuit of Happyness"

Other Friend Brands:

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The Regular Guy appreciates the quality and dependability in their brand. They prefer the familiar to the strange, and will, therefore, invest in brands that they trust. They have fears of being alone, and will go to great lengths to not stand out, but instead will attempt to fit in to achieve a feeling of belonging with the collective.

Regular Guy brands will promise Belonging.

 

Their simple values and a need for belonging help them develop common and wholesome virtues that endow them with a realistic perspective of the world. For the Regular Guy, it’s about getting the job done and properly.

A brand we helped refresh that had The Friend Archetype

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Want to know how to apply this personality to your business's brand?

DOWNLOAD OUR FREE E-BOOK

In 50 pages we will share with you our exact method that we use to brand all our professional service clients.

Find out about other Archetypes

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The Hero

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The Innocent

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The Caregiver

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The Magician

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The Creator

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The Friend

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The Explorer

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The Ruler

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