top of page

BUILD A PREMIUM BRAND THAT TURNS YOUR EXPERTISE INTO PROFIT.

We will map out your entire brand from start to finish, that will attract high-paying clients.

STEP 1:

Watch this video 

STEP 2

Schedule a 15 minute consultation with me below ...

In this 15 minute consultation, I'd like to understand a bit more about your business, your objectives, and clear up whatever questions you may have with regards to our branding & design services. We can then see if we are a good fit to work together. Please pick a time that is convenient for you.

Rayvn Design Logo

The Innocent

The Honest, The Optimistic, The Pure

The Innocent brand archetype has a desire to just be free and happy and keep life simple. They fear doing things wrong and being punished for it. They are often successful at ignoring and moving through barriers that would sometimes stop others, as they have the core talents of being optimistic and hopeful.

the-innocent-brand-archetype.png

Goal

To be happy

Strategy

To do things right

Greatest Fear

To come across unhappy

Personalities

Traditionalist, Optimist, Cheerleader

Movie character that embodies 'The Innocent' 

Forrest_Gump.jpg

Tom Hanks in "Forrest Gump"

Other Innocent Brands:

logo_Dove.png
logo_toysrus.png
logo_Coca-Cola.png

The Innocent world is one of complete optimism some would say, where everything is straightforward and there are no hidden agendas or double meanings. It is a place where life can be simple. Innocent brands represent good, clean fun. This archetype can be a great brand personality for brands associated with health, cleanliness and natural products.

Innocent brands will promise Simplicity.


They will offer a somewhat simple solution to any problem associated with goodness, morality, simplicity, nostalgia, and childhood. Innocent brands will strive to do what is right and positive. Most of the time, their simplistic view of the world can be perceived as a weakness. They fear to do something immoral and to see the world being influenced by something negative or unnatural.

A brand we worked on that had The Innocent Archetype

05FitnessCoach.jpg

Want to know how to apply this personality to your business's brand?

DOWNLOAD OUR FREE E-BOOK

In 50 pages we will share with you our exact method that we use to brand all our professional service clients.

Find out about other Archetypes

01Hero.png

The Hero

05Innocent.png

The Innocent

02Caregiver.png

The Caregiver

05Magician.png

The Magician

03Creator.png

The Creator

06Friend.png

The Friend

04Explorer.png

The Explorer

07Ruler.png

The Ruler

bottom of page