BUILD A PREMIUM BRAND THAT TURNS YOUR EXPERTISE INTO PROFIT.

We will map out your entire brand from start to finish, that will attract high-paying clients.

STEP 1:

Watch this video

STEP 2

Schedule a 15 minute consultation with me below ...

In this 15 minute consultation, I'd like to understand a bit more about your business, your objectives, and clear up whatever questions you may have with regards to our branding & design services. We can then see if we are a good fit to work together. Please pick a time that is convenient for you.

The Caregiver

The Nurturer, The Parent, The Angel

The caregiver is driven by their needs to protect and care for others. They offer protection, safety and support for their customers. They have an innate capacity for nurturing. The worst thing that could happen to them would be for their products to be perceived as harmful or exploitative.

Goal

To help and care for others

Strategy

Protecting and doing things for others

Greatest Fear

Selfishness and Ingratitude

Personalities

Supporter, Advocate, Nurturer

Movie character that embodies 'The Caregiver'

Robin Williams in "Patch Adams"

Other Caregiver Brands:

Usually, caregiver brands have the view of the brand archetype supporting families or serving public sectors for example healthcare and education. They aim to make people take care of themselves. Almost all baby care brands are based on this archetype, which not coincidentally, also functions under a different name – the Mother.

The caregiver brand will promise to protect.

The caregiver will be generous, compassionate and strong on a positive note, but on the negative, they can be seen as manipulative and co-dependent.