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The Wizard, The Healer, The Catalyst
The magician wants to understand the universe and their position in the world, but they fear any unintended negative consequences of their exploration. Magician brand archetypes will promote themselves as the gate to transformative experience and they will focus on individuals rather than the group, they will also usually flatter the customer and tell them to trust their own instincts.
To make dreams come true
Develop a vision and live by it
The Envisioner, Healer, Catalyst
Movie character that embodies 'The Magician'
Gandalf from "Lord of The Ring"
Other Magician Brands:
Magicians seek to understand how things work, and as a result, change lives for the better. Alternate names such as the healer and the visionary bring out this element more strongly and help us to see that it is not an archetype solely concerned with mystical experiences. On a positive, the magician brand will be driven, charismatic and healing but on a bad day can be dishonest, disconnected or sometimes manipulative to its customers.
Magician brands will promise Knowledge
Serving as a catalyst for change and turning the world's problems into opportunities, the magician brand archetype empowers its customers and intends on serving a win/win solution for all involved in a situation. Magician businesses thrive off innovation and see possibility, and through their inventiveness, they set off a chain reaction.