Denny Kurien
Mitigating Rebranding Risks: A Comprehensive Guide
Mitigating Rebranding Risks: A Comprehensive Guide Embarking on a rebranding journey is akin to stepping into the unknown. While the...
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Denny Kurien
Mar 28, 20237 min
3 Luxury Branding & Marketing Strategies to Boost Your Bottom Line
Mastering the Luxury Strategy by applying 'The 24 Anti-Laws of Marketing'​ to your service-based business When it comes to luxury...
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Denny Kurien
Mar 8, 20234 min
Key Questions to Ask When Developing Your Brand Identity
There are all sorts of different brands and companies out there, and no two are alike, at least the ones that thrive find ways to...
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Denny Kurien
Feb 24, 20232 min
Incorporating Your Brand Identity into your Website Design
Incorporating Your Brand Identity into your Website Design When it comes to staying consistent with your branding strategy and getting...
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Denny Kurien
Feb 16, 20232 min
4 Tips for Setting Yourself Apart from Competitors
When it comes to your business, having some tips to distinguish yourself from competitors is essential, especially in an oversaturated...
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Denny Kurien
Feb 9, 20232 min
How Brand Consistency Can Help You Outpace the Competition
When it comes to creating a successful brand strategy, most branding consultancy firms will say that one of the most important aspects of...
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Denny Kurien
Jan 3, 20234 min
How a Brand Refresh Can Revitalize Your Business
As the years go by, consumer trends and people’s tastes change, forcing the need to occasionally update your brand to remain competitive....
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Denny Kurien
Dec 27, 20222 min
Why Branded Packaging is Essential for Your Business
From the prototyping and design of your product to ensuring it’s of the highest quality, a lot goes into establishing your brand. That’s...
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Denny Kurien
Dec 13, 20222 min
The Importance of Brand Identity for Your Business
When it comes to competing in today’s fast-paced business world, it doesn’t matter what industry you’re in, developing a strong brand...
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Denny Kurien
Dec 8, 20224 min
Brand Identity: What it is & Tips for Developing a Great One
Your brand is just like your personality: it’s what makes you unique and sets you apart from the rest of the pack. But often, for many...
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Denny Kurien
Dec 1, 20222 min
5 Ways Your Brand Can Increase Customer Loyalty
One of the best ways to truly set your brand apart and create loyal customers is by leveraging marketing psychology. After all, having a...
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Denny Kurien
Nov 24, 20222 min
5 Critical Branding Mistakes to Avoid
Whether you want to start a new brand from scratch or upgrade your existing brand, you might be wondering where to start and what the...
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Denny Kurien
Nov 17, 20223 min
5 Reasons why it Might Be Time for Rebranding
For many businesses and digital marketers, a rebranding can seem a little overwhelming. However, it doesn’t have to be such a daunting...
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Denny Kurien
Jan 26, 20224 min
How to write a brand positioning statement for your consulting business
In this article, we will cover: What is a brand positioning statement? What is the purpose of a brand positioning statement? How do you...
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Denny Kurien
Jan 26, 20227 min
How to re-brand your consulting business?
If you are an entrepreneur, you might be considering doing a brand refresh, or a brand overhaul for your business. Let's dig a bit deeper...
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