The Challenge:

Al Trad approached us to help build a timeless identity for their holding group, rooted in family legacy. The task? To transform an old black-and-white photo of their patriarch into a meaningful brand mark that honors heritage while signaling future growth.

Al Trad needed a brand system that could unify its diverse ventures, including Solve, a luxury food emporium, and AlTradiyah, a specialist in restoring Saudi heritage properties.

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The Solution:

We created a distinctive logo inspired by the family’s founding figure - refined into an iconic mark that feels both historical and modern. The brand system balances legacy with luxury, setting the foundation for Al Trad and all its future ventures.

Visual Identity:
A bespoke logo and color palette inspired by the region’s rich culture, crafted to feel premium and enduring across all applications.

Brand Story:
“Transforming Potential Into Prosperity” - a promise that connects their past to their vision for the future.

Applications:
From stationery to signage, the system was designed to scale across Al Trad’s corporate, retail, and contracting divisions, uniting them under one elevated identity.