The Challenge:

Solve, a visionary startup, set out to redefine grocery shopping in Saudi Arabia. It wanted to create a luxury fine food emporium experience centered around organic, locally sourced produce, dairy, and meats. It would also incorporate an artisan bakery and cafe. The challenge was to craft a sophisticated brand identity that drew from Saudi Arabia's cultural heritage, while also developing a clear categorization system for store sections in both English and Arabic.

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The Solution:

Inspired by traditional Saudi fashion garments and textile patterns, we developed a filigree-inspired visual identity that exudes elegance and cultural heritage. Each store section—Produce, Butcher, Bakery, Dairy, and Fishmonger—was uniquely branded with bespoke typography and iconography.

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We extended Solve’s brand into premium merchandise, including duffle-bags and scarves blending modern luxury with cultural authenticity. This holistic approach positioned Solve as not just a supermarket, but a lifestyle brand redefining the shopping experience.