The Challenge:

Our client's platform offered employees access to more than 26,000 courses and personalized learning paths, They wanted to create a brand that was future-forward, and focused om career-growth
 

The challenge was to position the company around the idea of helping employees build relevant skills, advance within their organization, and turn learning into measurable career outcomes - while giving employers a clearer return on developing the talent they already have.

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The Solution:

We came up with the name WorthIt - a name with a double meaning: investing in your own growth is worth it, and investing in employees creates measurable value for the business.

The system uses a vibrant lime-and-cream palette, bold typography, optimistic photography and upward-moving graphics, then carries that look across the app, website, advertising and brand materials.