The Challenge:

Our client's platform offered employees access to more than 26,000 courses and personalized learning paths, but the existing brand felt more like a traditional education platform than a modern career-growth product.
 

The challenge was to reposition the company around a stronger idea: helping employees build relevant skills, advance within their organization, and turn learning into measurable career outcomes - while giving employers a clearer return on developing the talent they already have.

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The Solution:

We renamed the brand WorthIt and built a new identity around growth and progress. The system uses bold typography, optimistic photography and upward-moving graphics, then carries that look across the app, website, advertising and brand materials.