Client:
Siii

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Industry:

Sports Betting

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Location:

Worldwide

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Our Role:

• Brand Discovery

• Brand Strategy

• Naming

• Logo & Visual Identity

• Website Design

• Social Media

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The Challenge:

The client wanted to create a brand new sports betting platform, that would distinguish itself in the competitive digital gambling market. They needed a brand that captured the excitement of live sports betting and the elegance of casino gaming, appealing to a wide range of players from casual enthusiasts to serious sports bettors.

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The Solution:

Focusing on the audience's primary interest in soccer betting, we crafted a dynamic brand identity that resonates with the adrenaline of sports victories. We named the platform "SIII" after Cristiano Ronaldo's iconic victory cry "Siu!!!" embodying the thrill of sports success.

The red logo, inspired by celebratory waving flags in stadiums, complimented the deep green color palette background, symbolize energy and the vibrant atmosphere of a soccer field. With a bold, modern typeface and images of jubilant athletes, the website's design facilitates easy navigation, offering an immersive entry into sports betting and casino games. This strategic branding positions SIII not just as a betting platform but as a lifestyle for passionate sports fans.