Why Graphic Design is Important for Your Brand Identity
What is Graphic Design?
Graphic design is essentially the art of communicating through visuals. By conceptualizing and composing various elements of design, graphic designers enable businesses to deliver a message optically. The process is usually done by combining imagery, colours, typefaces and shape manipulation. A powerful tool to any good marketing plan, impactful graphic design has the ability to build or alter the perception of any brand or business.
Graphic design plays a vital role in the modern marketing environment and creates a competitive edge for companies. You only have to think about brands that have conquered their graphic design such as Apple, Tesla, and Coca-Cola, to know the power of design.
Not all of us are Apple. So what? We can learn from Apple. We can learn how to join up all the elements of our brand from the best design we can afford.
Graphic design is more than just attractive visuals – it’s an art form capable of conveying powerful messages. By blending carefully chosen images, impactful headlines and stylish presentation packages with finesse, graphic designers are able to create eye-catching creations that pack a punch!
Graphic design is not just about aesthetics but is a powerful medium to communicate key messages. Unfortunately, if any part of the package is omitted or mishandled, it can greatly reduce its effectiveness and fail to reach its intended audience. To put your ideas across successfully in an impactful way requires carefully constructed visual elements combined with savvy marketing strategies – all within one stunningly designed concept!
Making a First Impression
It takes under a second for your customer to form a first impression of your brand. Whether it’s a sales page, a business card, or a social media post, the first business graphic your prospective customer comes across can make or break their impression of your business.
Usually, a customer’s first step upon hearing about a brand is to check their website. Whether you use cheerful bright colours or professional gray hues, make sure to build an engaging homepage that reflects your brand identity.
A well-crafted business graphic not only helps create a long-lasting impression but also sets the tone for a future business relationship.
Professional Image
Consistency is vital to establish credibility. Using a custom logo that’s consistent across various platforms like websites, social media, or marketing materials, you can establish a professional brand image.
Specific taglines and slogans can be as effective as a logo, if not more. Incorporating graphic designs in business slogans or taglines can offer visual consistency in your marketing strategies. This can, in turn, build and improve your brand’s reputation and recognition.
Long-Term Brand Imaging
Graphic design visually delivers a message. All businesses have a message or an ethos, and it can be powerfully delivered through images, typography, illustrations, charts and colour schemes.
Take a moment to consider brands that you deem to be instantly recognisable. You might consider Apple for its sleek aesthetics, Red Bull for its distinctive little character, or maybe Cadbury’s for its rich trademark purple colour.
The key to great graphic design work is creating something that becomes instantly identifiable. This requires a well thought-out design that is unique enough to stand out, but also simple enough to serve as an instantaneous reminder of a particular brand. Customers are often swayed by visual representations and so it is absolutely imperative to have a strong use of graphic design when striving to be a memorable and identifiable brand within your market.
Building Loyalty and Trust
By having a memorable brand identity through effective graphic design, consumers are more likely to return to your products or services time and time again, because you provide them with familiarity and reliability. Being memorable means being the first business in the mind of a consumer, and therefore being their first port of call.
Gaining the trust of customers and clients is absolutely essential if you want to succeed in business. If your customers do not trust you, they will simply not buy your products or services. On the topmost level, high-quality graphic design reflects professionalism, which shows that your business knows what it is doing. This is increasingly important in the digital realm. If your website is badly designed or has a poor user experience, it will immediately cost you business, whereas a slick and well-functioning site will do the opposite.
Increasing Sales
Higher visibility means higher conversion. When done right, great designs can also influence purchasing decisions. A well-designed product or a striking visual on a product package can entice a customer into buying it.
A study conducted by West Rock proves that an effective packaging design influences more than 60% of customers to take positive action or make a direct purchase. For example, the “Share a Coke” campaign increased Coca-Cola sales by nearly 2% for the first time in 10 years. It wasn’t due to rebranding or a new product. It was just a result of a change in the product packaging design.
Humans are highly visual creatures – by creating uniquely designed products and content, you can attract more customers and increase your chances of sales and conversions.
These are the ways how graphic design contributes to your business success. Let’s now take a look at the different types of graphic design that your company can use.
Graphic Design Can Reach Everybody
In branding and marketing, images are equally as powerful as words, if not more so. The benefit of a great logo, colour palette and distinct design style is that it has the power to communicate with every audience regardless of language. Graphic design is a multilingual medium for communication.
Contact Toronto’s leading brand identity design firm today!
If you want to develop a strong branding strategy for your luxury brand, Ravyn Design can help. In addition to our logo, branding, and website design services, we are a brand strategy firm that also provides rebranding solutions that can help you revitalize your company.
Learn more by contacting us online and scheduling a call today.