The Challenge:

Poly Tech Talent, a respected name in the IT recruitment industry, sought to elevate their brand to better reflect their growing global presence and people-first philosophy.

As their operations expanded, they needed a brand identity that could communicate credibility to enterprise clients, while remaining fresh and accessible to top tech candidates across North America.

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The Solution:

We helped Poly Tech Talent build a modern brand that feels human, energetic, and full of potential.

• Visual Identity: A bold logo with a gradient color palette and a standout asterisk (*) - a nod to coding and endless possibilities behind every hire.
   

• Messaging: Clear, versatile taglines like “Global Tech Talent. Local Expertise.” and “Let’s Make Work, Work” speak to both employers and candidates.
   

• Brand Collateral: We created everything from business cards to billboards for a cohesive, professional look across all touchpoints.
   

• Campaign Concept: We used animals to symbolize talent traits - owls for wisdom, foxes for strategy, parrots for creativity - making the brand fun, memorable, and smart.