The Challenge:

Muntajat approached us to transform FELYN GO into a standout premium pet food brand that would resonate with modern consumers in the Middle East. While the original packaging felt generic and lacked shelf appeal, our challenge was to create a bold, culturally rooted identity that would look proudly local - and proudly premium

​

The Solution:

We reimagined FELYN GO from the ground up, using a playful yet polished design system inspired by regional culture and the warmth of traditional Saudi hospitality.

Patterns from Sadu weaving and Al-Qatt Al-Asiri wall art were woven into the packaging, supported by bold typography and a smiling feline mascot logo to build trust and shelf standout. We also introduced new naming and hierarchy systems across multiple product formats to future-proof the brand.
 

Art Direction:
The product photography draws from the Arab tradition of The Majlis, where guests are treated to the best with generosity and pride. FELYN GO is positioned with the same care - offering pets a premium experience rooted in love and quality.