The Challenge:

Carter Pecan wanted to launch a bold, flavor-forward snack brand for the U.S. market - one built for Gen Z, a highly social-media-savvy audience that expects products to be vibrant, fun, and instantly Instagrammable.

They needed a name, identity, and packaging system that stood out in a category filled with traditional, conservative nut brands.

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The Solution:

We created Chompa - a playful, premium brand built around “Next Level Nuts.”

The identity uses bright colors, expressive typography, and illustrated mascots to deliver a bold, social-first look designed to pop on shelves and on Instagram.
 

Packaging across boxes, pouches, and canisters was crafted to be eye-catching, photogenic, and Gen Z - friendly, with strong color blocks and cheeky messaging.
We extended this into the website and digital ads, creating a cohesive, flavor-driven brand world ready for retail, DTC, and social media.