The Challenge:

As a third-generation, family-owned builder of industrial and commercial infrastructure in El Salvador, CEFINCO was ready to modernize its brand to reflect the scale and sophistication of its work.

Despite a legacy of trust and high standards, their visual identity and messaging did not fully capture their forward-thinking vision, regional leadership, or premium service in the Free Trade Zone sector.

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The Solution:

We reimagined CEFINCO as a bold, credible, and legacy-driven brand - designed to stand out among regional giants and international investors alike.

• Visual Identity: We crafted a modern identity system anchored by a modern version of their centurion emblem - a symbol of strength, resilience, and leadership. Paired with a crisp sans-serif wordmark, the brand balances heritage with industrial precision.
   

• Messaging: Taglines like “Build. Lead. Succeed.” and “Building Beyond Expectations” position CEFINCO as a catalyst for economic growth in El Salvador and beyond. The tone is confident, trustworthy, and future-facing.
   

• Brand Collateral: From signage and site hoardings to stationery, digital platforms, and project documents, we built a full brand ecosystem. Each touchpoint reinforces CEFINCO’s promise of quality and reliability - whether you’re on-site, online, or in a boardroom.