The Challenge:

Fahad Al Qunon, a premium honey brand in Saudi Arabia, set out to change how people think about honey - not as a traditional food, but as clean, natural energy for active lifestyles.

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The product itself was innovative: a honey-infused dispensing cap that turns any water bottle into a source of natural fuel. The challenge was to create a brand and packaging system that felt modern, premium, and performance-driven, while standing apart from both traditional honey brands and artificial energy drinks.

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The Solution:

We created Blaze, a bold wellness brand built around the idea of “The Good Spark.” A brand that positions honey as a smarter alternative to caffeine - natural, functional, and designed for people on the move.

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The identity balances energy and credibility, combining clean typography, confident branding, and a flexible packaging system that works across multiple SKUs and languages. The result is a cohesive brand that looks at home in gyms, pharmacies, supermarkets, and digital channels — helping Blaze stand out as a modern wellness brand built for performance.