The Challenge:

Benetone Films is one of Southeast Asia's leading production companies, partnering with global brands, agencies, and studios for over 20 years. As the company expanded into four distinct business units - Advertising, Originals, Servicing, and Releasing - its brand no longer reflected the scale of its expertise or the quality of its work. The challenge was to create a unified identity that honoured its legacy while positioning Benetone as a premium, internationally recognised storytelling company.

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The Solution:

We developed a new brand strategy centred around Master Storytellers, creating a cohesive brand architecture that united all four business divisions under a single master brand. A refined visual identity, colour-coded sub-brands, and a flexible design system were developed to work seamlessly across digital and physical touchpoints - from websites and social media to stationery, signage, and promotional materials. The result is a timeless, cinematic brand that reflects Benetone's craft, heritage, and ambition as a world-class film studio.