Client:
Al Azeez
 

Industry:

Luxury Jewelry

​

Location:

Erbil, Iraq

​

Our Role:

• Brand Discovery

• Brand Strategy

• Name

• Logo & Visual Identity 

• Brand System Development

• Social Media & Marketing Ads

The Challenge:

Al Azeez approached us to craft a luxury brand that redefines Middle Eastern jewelry design. The challenge was to build an identity rooted in Mesopotamian heritage - honoring ancient symbols, artifacts, and stories - while appealing to a modern global audience.
 

They needed more than just a jewelry brand; they wanted a cultural statement that carried forward their Kurdish roots, with designs like the Nergiz flower and wheatspikes representing resilience, prosperity, and beauty.

​

The Solution:

We created a brand system that fused ancient Mesopotamian motifs, like the cuneiform with contemporary luxury aesthetics. The color blue was derived from stone Lapis Lazuli, that dates back to ancient Babylonian history. The logo, typography, and visual language were designed to feel both timeless and aspirational, connecting the brand’s heritage to today’s high-fashion world.

Applications:

From jewelry packaging to digital & outdoor campaigns, the brand system was designed to scale seamlessly across digital and physical touchpoints. This unified identity allows Al Azeez to stand out globally while staying true to its cultural roots.