Brand development for Global Fast-Food Chain
What we did:
Smoke's Poutinerie is the world's largest fast food chain specializing in custom-made poutine (a Canadian dish consisting of French fries, cheese-curd, and gravy).
The brand is wild & wacky, and just like it's Founder, Ryan Smolkin - a child of the 80s. Their target demographic are young adults who wants to do fun & quirky things. We worked with Smoke's Poutinerie to create the brand story & consumer experience - that would determine the look and feel of all their stores and marketing collaterals. We decked the brand in Canadiana and 80's pop culture.
Founder / CEO, Smoke's Poutinerie Inc.
These guys ROCK! They helped me create the Experience and Entertainment around my Brand, which has amassed a cult following among all my customers on a Global scale .. FIRE IT UP!