Smoke's Poutinerie
Brand development for Global Fast-Food Chain
Client Name:
Smoke's Poutinerie
Our Role:
-
Branding
-
Graphic Design
-
Space Design
-
Communications
-
Digital Experience
What we did:
Smoke's Poutinerie is the world's largest fast food chain specializing in custom-made poutine (a Canadian dish consisting of French fries, cheese-curd, and gravy).
The brand is wild & wacky, and just like it's Founder, Ryan Smolkin - a child of the 80s. Their target demographic are young adults who wants to do fun & quirky things. We worked with Smoke's Poutinerie to create the brand story & consumer experience - that would determine the look and feel of all their stores and marketing collaterals. We decked the brand in Canadiana and 80's pop culture.
{"items":["f171955a-d3c3-4f3e-bfbd-5910a112b086","008f95e1-c97a-4270-b772-458c2ae17dbc","88d4be5d-a69c-4a79-9986-53b3fe2e84b3","aa49a1c2-e89d-4f05-bdf5-e403f916b9e5","bae21057-58e4-48af-af04-1fb5da7bd053","c1264e5e-1be7-4a09-a068-04d7cf53c982","403e19a4-7557-448c-bfee-b8728c0f16ef","ffac1569-8095-4041-bde2-ec3a724d0220"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":false,"cubeType":"fill","cubeRatio":1,"isVertical":true,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":false,"imageMargin":0,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":0,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","scrollSnap":false,"itemClick":"link","fullscreen":true,"allowSocial":false,"allowDownload":false,"allowTitle":true,"allowDescription":false,"loveButton":false,"loveCounter":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"AUTOMATIC","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":0,"textsHorizontalPadding":0,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"Load more","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"6|bottom|1|fill|true|0|true","showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(65,65,65,0.2)"},"textBoxBorderColor":"color-5","textBoxFillColor":"color-2","alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"galleryLayout":6,"itemOpacity":{"themeName":"color_15","value":"rgba(65,65,65,0)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"avenir-lt-w01_85-heavy1475544","preset":"Heading-M","editorKey":"font_5","size":31,"fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal normal 31px/1.4em avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemFontSlideshow":{"family":"avenir-lt-w01_85-heavy1475544","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":31,"preset":"Heading-M","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 31px/1.4em avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"wfont_4c345c_54107d6280c245b1bfcea39778bdc27a,wf_54107d6280c245b1bfcea3977,orig_lato_regular","displayName":"Paragraph 2","style":{"bold":true,"italic":false,"underline":false},"size":12,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal bold 12px/1.4em wfont_4c345c_54107d6280c245b1bfcea39778bdc27a,wf_54107d6280c245b1bfcea3977,orig_lato_regular;"},"itemDescriptionFont":{"family":"wfont_4c345c_54107d6280c245b1bfcea39778bdc27a,wf_54107d6280c245b1bfcea3977,orig_lato_regular","displayName":"Paragraph 2","style":{"bold":true,"italic":false,"underline":false},"size":12,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal bold 12px/1.4em wfont_4c345c_54107d6280c245b1bfcea39778bdc27a,wf_54107d6280c245b1bfcea3977,orig_lato_regular;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"loadMoreButtonFont":{"family":"wfont_4c345c_54107d6280c245b1bfcea39778bdc27a,wf_54107d6280c245b1bfcea3977,orig_lato_regular","displayName":"Paragraph 2","style":{"bold":true,"italic":false,"underline":false},"size":12,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal bold 12px/1.4em wfont_4c345c_54107d6280c245b1bfcea39778bdc27a,wf_54107d6280c245b1bfcea3977,orig_lato_regular;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"responsive":false,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":6,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":0,"height":10613,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":2560,"galleryHeight":10613,"scrollBase":0}}
Ryan Smolkin
Founder / CEO, Smoke's Poutinerie Inc.
These guys ROCK! They helped me create the Experience and Entertainment around my Brand, which has amassed a cult following among all my customers on a Global scale .. FIRE IT UP!