top of page
  • Writer's pictureDenny Kurien

How does our branding & design process work

Updated: Jul 2, 2023

Brand Identity Design for Toronto Condo Real-Estate Development, Langstaff Residence
Brand Identity Design we did for SportsBuy - an outdoor adventure sports retailer in Toronto, Canada.

We are a branding & design agency based in Toronto, Canada. We create premium brands for knowledge-based businesses. We also work with small disruptive startups with big ideas, and who have turned their passion into their enterprise.

Many people think branding is all about how something looks, but it extends to each and every aspect of your company. It shapes the way people perceive you, and influences whether or not they will invest in you. Anyone can ‘do’ branding, but effective branding that attracts your ideal customers and keeps them coming back for more? That requires a team of experts (us).

Below are the 4 steps we take to do an effective brand identity design for your business:





Our strength has always been in working directly with the founders & CEOs of professional service firms, in helping them during defining moments.

A moment that will impact your company's reputation for years to come. Perhaps you feel your current branding has gotten too stale and is no longer resonating with your target audience. It's time to give your brand a facelift, inject some new energy and bring a faltering brand back into the limelight. Or perhaps your organization is going through a directional change, and trying to target a new market segment with a new offering. Many see these moments as hurdles. We see them as opportunities to build and strengthen your brand, and deliver long-term value to your business. If you want to elevate your service-based business, and create a waitlist worthy brand experience, then check out our prices, and if we are within your budget — then book a 15 minute consultation with us to see if we are a good fit to work together.


Hi, I'm Denny Kurien. I'm the Creative Director & Co-Founder of Toronto branding studio, Rayvn Design. We build brands that turn expertise into profit.

My goal through my blog is to clarify and simplify the elusive idea of "branding," and share practical tips and tangible steps to help businesses find their unique brand voice, and help them attract their ideal clients.


bottom of page