Life is Good Package Design

Refresh the retail package design for a lifestyle apparel brand using reusable and recyclable materials.

Client Name:
Life Is Good

Our Role:

·        Branding

·        Package Design

·        Material Exploration

What we did:

Your product's packaging is meant to communicate a purpose: what your brand stands for and what it means for your customer.

We created 3 unique conceptual ideas that inspired the greater roll out of retail elements and shipping packs.


Each idea contained a retail bag, gift box, and shipping envelop to prove out the adaptability of our ideas through different channels of customer interaction. While approaching the packaging exploration we made sure to keep a couple of core brand driven principles in mind. Our goal was to make sure each concept supported the following:

  • Inspire Positive Vibes

  • Transparent and Honest

  • Evoke an Emotional Response