Kingsway
Re-Branding for Premium Carpets & Blinds
Client Name:
Kingsway Carpets & Blinds
Our Role:
-
Branding Strategy,
-
Design,
-
Communication,
-
Digital
What we did:
Kingsway Carpets & Blinds have been in business for 21 years, and is looking to reach a more premium audience. They needed our help to re-position themselves as a premium brand that people can trust for top quality goods and service.
{"items":["9af03d03-552d-494d-8235-98a1a6cef950","c2217d30-ba20-41ec-bba0-951f4053f4f2","8357b5d5-9933-4771-98af-b202762777d3","1ef49b1d-3ef7-4492-8094-c03c9711756b","db75f9e7-3213-4c53-a8ca-70cf5f8d6961"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":false,"cubeType":"fill","cubeRatio":1,"isVertical":true,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":false,"imageMargin":0,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":0,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"Load more","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"6|bottom|1|fill|true|0|true","allowSocial":false,"allowDownload":false,"allowTitle":true,"allowDescription":false,"loveButton":false,"loveCounter":false,"showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"galleryHorizontalAlign":"center","galleryVerticalAlign":"center","imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":"color-5","itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"textBoxBorderColor":"color-5","titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":"color-2","alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"MANUAL","galleryLayout":6,"useCustomButton":false,"customButtonText":"","itemOpacity":{"themeName":"color_15","value":"rgba(65,65,65,0)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"avenir-lt-w01_85-heavy1475544","preset":"Heading-M","editorKey":"font_5","size":31,"fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal normal 31px/1.4em avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemFontSlideshow":{"family":"avenir-lt-w01_85-heavy1475544","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":31,"preset":"Heading-M","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 31px/1.4em avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"wfont_4c345c_54107d6280c245b1bfcea39778bdc27a,wf_54107d6280c245b1bfcea3977,orig_lato_regular","displayName":"Paragraph 2","style":{"bold":true,"italic":false,"underline":false},"size":12,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal bold 12px/1.4em wfont_4c345c_54107d6280c245b1bfcea39778bdc27a,wf_54107d6280c245b1bfcea3977,orig_lato_regular;"},"itemDescriptionFont":{"family":"wfont_4c345c_54107d6280c245b1bfcea39778bdc27a,wf_54107d6280c245b1bfcea3977,orig_lato_regular","displayName":"Paragraph 2","style":{"bold":true,"italic":false,"underline":false},"size":12,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal bold 12px/1.4em wfont_4c345c_54107d6280c245b1bfcea39778bdc27a,wf_54107d6280c245b1bfcea3977,orig_lato_regular;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"loadMoreButtonFont":{"family":"wfont_4c345c_54107d6280c245b1bfcea39778bdc27a,wf_54107d6280c245b1bfcea3977,orig_lato_regular","displayName":"Paragraph 2","style":{"bold":true,"italic":false,"underline":false},"size":12,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal bold 12px/1.4em wfont_4c345c_54107d6280c245b1bfcea39778bdc27a,wf_54107d6280c245b1bfcea3977,orig_lato_regular;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"responsive":false,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":6,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":0,"height":7595,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":2560,"galleryHeight":7595,"scrollBase":0}}