The Echelon

Branding for Toronto condo development

Client Name:
Echelon condos - Toronto

Our Role:

  • Brand Strategy

  • Naming & Messaging

  • 3D Architectural Rendering

  • Brand Identity Design

  • Marketing Communication

  • Website Design

  • Social Media Content


What we did:
This is a concept design we did for a new Toronto condo development located right near the Esplanade Shopping District. Our target audience were highly successful young professional women, who liked the ease and comfort of living downtown, where they can live, work, shop / play. We came up with the strategic tagline "Welcome to the EC Life", and created branding, marketing collateral, digital & social media content that would target this particular audience.

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