Receive your Brand Consultation by email Your Brand's Name (In case it's not defined yet please specify type of product / service and main industry)
PART 1 Project Introduction What is your brand about (help us understand what your business is about by describing it as specific as possible. Remember this will guide us through our creative process.).
PART 2 Target Audience Who is going to buy your product/service? Describe one person that would be your main target, try to go as realistic as possible Where do they live? (Name one city/town.) Occupation (what do they do for a living?) What technology brands do they usually buy? (Smartphones, gadgets, computing, sound systems, etc. ) What Fashion brands do they like to wear? (either to work or on weekends)
Where do they go on vacation?
What kind of music do they listen to? What are their hobbies? (How do they spend their free time. Any outdoor sport? Movies? Reading while listening to their favorite Spotify playlist.) Is there anything else you would like to say about your target audience? Any small detail is welcome!
PART 3 Competitive Landscape Geographically (where is your brand located? Is it located somewhere specific or across a whole continent? Knowing more about this will help us understand your current ecosystem.) Who is your competition? (mention at least three brands who have similar products/services to yours. Share as much information as possible, such as websites, social media, etc.)
PART 4 Brand Values & Personality
Which are the most relevant values for your brand? (please select 5)
Which of the following adjectives, best describe your brand (please select 5)
Which brands inspire yours? (Mention three to five brands that serve as references when ideating and creating yours and explain why)
Which Pair of Words Best Describes Your Brand?
How would you like your brand to be seen by customers?
Which of the following Needs does your Brand Offer people?
What Colour would you Most associate with the Personality and Outlook for your Brand?
Does your brand focus more on Social Values or Individual Values
Does your brand prefer....
How does your brand, product or service help people?
Compared with your Competitors - What is your brand's main point of difference