Logo & Master Graphics for Silent Disco Project
What we did:
Discology is a silent disco project which kicked off in San Fransisco. It aimed to create real connections with people in a fun, safe and controlled environment.
We created an organic identity based on outlined illustrations of human-like characters enjoying themselves as they switch social roles. Blue shades and accents of neon pink are seen as they are based on color psychology, referring to the general worldview of people connecting with each other on a deeper level.