Mastering the Luxury Strategy by applying 'The 24 Anti-Laws of Marketing'​ to your service-based business When it comes to luxury branding and marketing services, you can not think like a normal brand. We recently created an episodic video series on YouTube , Instagram , and TikTok that talks about " How To Make Your Brand Feel More Expensive ". The reason we did this was to show service-based businesses that they can apply "Luxury Branding & Marketing Principles" to their