Artscape

Brand Positioning for Toronto's Hub for Creative Entrepreneurs

Client Name:
Artscape Daniel's Launchpad

Our Role:

  • Brand Positioning

  • Communication

  • Membership Brochure Design

  • Postcard Design

  • Social Media Videos


What we did:
Artscape is Toronto's newest collaborative space for emerging and established artists, designers, and creators. When they came to us, they already had a logo, but they needed a brand positioning and a communication strategy that supported the new positioning.  Since this was a place where artists could come together to forge a sustainable career, through collaboration and mentorship while furthering the profitability of their art - we came up with the positioning, "Where Creativity Comes To Prosper"

The communication strategy we took was to use the 'slant' graphic element of their logo, to cross out negative stereotypical words associated with artists, to be replaced by more positive ones. So instead of a starving artist, Artscape Launchpad made you into a striving artist. 

© 2019  Rayvn All Rights Reserved.
Privacy Policy.

CONTACT US

Lets Make It Happen

Hi, we're Rayvn. We design brand experiences for what people need tomorrow. Email us, to let us know how we can help your brand: 

hello@rayvn.io

Locations:

Boston, MA, USA

Toronto, ON, Canada

  • Black Facebook Icon
  • Black Instagram Icon
  • Black LinkedIn Icon

Please feel free to fill out this form, and one of us will get back to you.